If the meaning of the sign (roughly, that which is of importance about the sign) is an image built up in our minds when we see or hear the sign, then first let us adopt the method we just described of replacing this mental image by seeing some sort of outward object, e.g. a painted or modelled image. Then why should the written sign plus this painted image be alive if the written sign alone was dead? ‒ ‒ ‒ In fact, as soon as you think of replacing the mental image by, say, a painted one, and as soon as the image thereby loses its occult character, it ceases to seem to impart any life to the sentence at all. (It was in facrt just the occult character of the mental process which you needed for your purposes.)